During the holidays, agencies like to say thanks, give back and show off their creative chops. Saatchi LA is no stranger to this dance. Tasked with creating a fun, interactive experience that turned the screws on everything social while helping to raise money for three charities, the Saatchi team looked inward. "What don’t we like about the holidays?" we prodded. "Preachiness!" came one yell, "Boring, one-sided digital experiences!" came another. "What do we like?" the questions rallied- "Family!" "Friends!", "Games!", "Helping!", "Parties!". "Booze!" exclaimed an excited sprite. "Specify!" the crowd roared. "Egg Nog!" the voice elaborated. And it became clear; we were to create an online game of Beer Pong- nay- Nog Pong, that anyone in the world could play in real time with family and friends to help raise money. Teaming up with Deeplocal, Saatchi built the NogBot; a robotic Ping-Pong ball launcher that could be controlled over the web. With bot built, we opened the doors to nogpong.com. What resulted was the 4-day holiday party of the decade that raised money for charity and entertained people across the globe and in the Saatchi LA office.

Nog Pong was designed to be a 4-day (12/13-12/17) live event, operating between 11am-7pm PST during prime holiday party season. The campaign was hosted at nogpong.com with Saatchi social profiles on Twitter and Facebook listening and responding to chatter. Players entered the queue using Facebook Connect and had :45 seconds to control the bot and sink as many shots as they can. For each shot that went in, everyone drank and more money went to charity. All the while our agency employees had fun and cheered each shooter on by name. The team manning the social helm quickly defined the voice of Nog Pong and created new vernacular and methods to interact, encouraging online players to send shout-outs and goofy requests of the Saatchi-side players.

Since the point of this 4-day campaign was to create an interactive experience that would grab attention, encourage sharing and help raise donations, Nog Pong was a resounding success: - Nogpong.com received 80,000 video streams from 66 countries (including Djibouti), consuming over a terabyte of data- The site received over 2,000 Facebook likes and garnered over 20,000,000 Twitter impressions- It made front-page news on Mashable, Creativity-Online, GOOD, NOTCOT as well as 4,000 other websites. It even made the late night news in Southern California.

- Saatchi LA received mentions in over half the articles, helping promote the executional skills and creativity of the agency on a global level.

- Over 8,000 shots were fired and 2,000 cups were sunk. With Saatchi making a donation for every cup hit, NogPong.com raised significant money for three non-profit charities: The Amanda Foundation, Free Arts for Abused Children and New Directions.