Eurobest
TBWA\NEBOKO, Amsterdam / MCDONALD'S / 2022
Overview
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Credits
Execution
It’s holiday time and we see a teenager girl falling in love with a boy on a Dutch camping. The girl teaches him her language since she’s hearing impaired. Together they experience some wonderful moments like swimming in a lake and a night in the local disco. The next day the girl walks up to the boy and makes a sign language. The boy mistakenly understands her gesture as a ‘heart’ and steps up to her to kiss her... But the gesture is the M of McDonald’s. They take off to the restaurant to share some French Fries... followed by the girl kissing the boy.
Title: The summer is for sharing
Logo: McDonald’s
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