McKinney wanted to do an innovative online holiday card to help spread cheer to our friends and others around the globe. From that, Snowglobe Boy was born. Simply put, Snowglobe Boy was a guy living inside an inflatable snow globe spreading mirth to all who came into contact with him. From the microsite, users could watch him live 24 hours a day through three webcams and use the chat function to say hello. The results after just one week were amazing. 60,000 visitors. Countless mentions on blogs and forums. Coverage by major media outlets. 11th most popular search on Google. 2nd most popular search on msn.com.

From the brief, the concept of Snowglobe Boy was born. Snowglobe Boy was simply a guy living inside an inflatable snow globe sending holiday cheer to everyone around the world. A microsite was developed letting users could watch him live 24 hours a day through three mounted webcams. The microsite also featured a chat function so users could cheer him on and ask questions. Outside of the microsite, a blog was created so Snowglobe Boy could keep a diary of daily events and happenings. A Facebook page was also created so people could communicate with him within the popular social network.

From the initial 1,000 e-mails we sent out, Snowglobe Boy exploded virally in just one week. It was mentioned in countless blogs and forums around the world. It was also covered by major media outlets. Most notably, The CBS Early Show and The New York Times. All the coverage resulted in some pretty impressive numbers:60,000 visitors in one week.50,000 unique visitors.Average time spent on site at peak: 2.5 minutes.28,500 views on YouTube.105,000,000 PR impressions.11th ranked item searched on Google, December 14, 2007.2nd most searched item on msn.com, December 14, 2007.