The average amount of sunlight in Finland in the middle of winter is just over five hours! It’s easy to see why Finns desperately try to escape to tropical locales during the long months of darkness. Finland’s number one travel agency, Aurinkomatkat, understands that Finns always have travel on their minds. Shot in Thailand, which is one of Aurinkomatkat’s most popular holiday destinations, the campaign serves to remind residents of Finland that there is a simple, affordable solution to escaping the grey days.