HBO Asia started airing Hollywood movies dubbed in Hindi, in India. The brief was to communicate this new offering to those who like to watch Hollywood movies with Hindi subtitles.The idea was focused on 'Now no more reading of subtitles' theme.Execution was done by replicating a scene from a popular Hollywood movie-spiderman2 keeping all the sound effects and background score intact. The catch is that in spite of saying the dialogues alone our characters uttered dialogues with subtitles sandwiched between them.

The sign off was, ‘Now no more reading of subtitles. Hollywood movies in Hindi, only on HBO'.