Cannes Lions

Hollywood Rejects French Films

OGILVY & MATHER SINGAPORE, Singapore / ALLIANCE FRANCAISE DE SINGAPOUR / 2017

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This film is based on the meeting between a French director and Hollywood professionals to whom he pitched 3 movie ideas. What they didn’t know is that these were from existing French cinema masterpieces. Andrew Licht, executive producer of "Waterworld" had to react on the pitch for "Entre Les Murs". William Fay, producer of "Independence Day", "300" and "The Hangover", listened to the pitch for "La Vie d'Adèle”. While "Amour", was pitched to Lynn Mary Stewart, the actress from "Rain Man" and "American Graffiti" and Jack Hogan, another renowned producer from Hollywood. They rejected the pitches as they thought these ideas lacked action or drama and won’t be marketable. Their cautious and negative reactions illustrated that French cinema does not follow the usual Hollywood formulas in a humorous and unique way.

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