Cannes Lions
DENTSU Y&R, Tokyo / MERLIN ENTERTAINMENTS / 2016
Overview
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Credits
Description
Provide the only experience in the world based on a Hologram Dance theme using a dream-like experience, where visitors can almost dance in real-time with celebrities as a couple within the Hologram visualization.
Execution
Three-dimensionally scan elaborately-created static wax figures of celebrities to create model data. By using motion capture of real dancers, it is then matched with choreographed 3D models of wax figures. In this way, the wax figure celebrities actually appear to dance as if they are participating in the real-time dance party with the visitor of Madame Tussauds.
Open the new Hologram Dance Theater at Madame Tussauds Tokyo as a permanent attraction on April 28th, 2016.
Create the 3D scanning booth to scan the visitors’ faces and use it within the hologram theater where visitors can enjoy watching the dancing and engagement of celebrities and visitors by themselves.
From Leonardo Dicaprio to Marilyn Monroe, celebrities appear together for the first time in this theater. Visitors could never have dreamt of being in a movie with these celebrities and stars, but through the real-time Hologram Dance Theater experience at Madame Tussauds.
Outcome
During the 1st week after opening, over 125% more visitors attended compared to the previous year
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