A man enters a designer kitchen; he pauses and admires the environment. He stops at the AEG oven. A woman enters a laundry room; she makes her way over to the AEG laundry appliances. Both are transfixed by the appliances, which seem to be looking back at them. Suddenly, through a sequence of fast cuts, we are transported into the mind, showing the seductive processes of cooking, touching, tasting, washing, feeling – all elements of what the appliances deliver on. We cut back to reality, pan out and see both, reach out to touch.