Cannes Lions
DEMNER MERLICEK & BERGMANN, Vienna / MEDIA SATURN HOLDING POLAND / 2008
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To further communicate our campaign motto “Offers too good to let go” to our target group (lower to upper middle class, 25-45) we transferred the campaign into real life. This time the idea that Media Market customers will under no circumstances give up their Media Market bags/offers was filmed using candid camera and an unsuspecting audience.
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