Originally, the website was imagined purely as a sales site with product and price information. Using the motto 'Open for new stuff', we developed a playful sales support microsite that animates the user to make room in their house for new IKEA products. Our online game lets users hang up junk like extra pounds, cold feet, old socks and annoying mail on a Christmas tree. A quick spin by the user later, the tree is thrown out the window as far as possible. Freed from their junk, they can browse through IKEA’s special offers in a relaxed manner.

881,617 unique visitors came to the website and made over 25 million page impressions. The game was played over 130,000 times and 8,000 players made the high score list. The results far exceeded last year’s results.