Cannes Lions

HOME INSURANCE

REDIFFUSION DY&R, Mumbai / RELIANCE GENERAL INSURANCE / 2008

Film

Overview

Entries

Credits

Overview

Description

The film is a humorous take on the extreme and sometimes absurd precautions, people take to ensure the safety of their homes.

Its objective was to demonstrate to the target audience that a home insurance policy was a smarter and more effective way of protecting their homes.

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