BetterBond is the biggest mortgage (home loan) originator in South Africa. To illustrate the need for a new home, we created a commercial that plays on the insight that as life goes on, people outgrow their environment. In this case, we used a pregnant couple who find themselves struggling with the lack of space in their tiny apartment. Their frustrations lead them to the realisation that they need to get out of that place if they are to lead a better life, which is exactly what BetterBond provides.