Media put the 'home' in out-of-home, by literally becoming a home!As the number one home lender in the nation and a division of the retail bank, Washington Mutual Home Loans has been getting people into homes for years. Media took this idea and brought it to life by building a home at 2 North Riverside Plaza in Chicago.Many media forms were considered but none could make a bigger and more relevant impact than outdoor. Since Chicago has many restrictions on existing inventory, media created their own form of outdoor to achieve this goal.