Cannes Lions
McCANN ERICKSON CROATIA, Zagreb / RAIFFEISEN / 2005
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We produced an interactive banner for the Raiffeisen bank's home mortgage. When it's loaded, the banner shows a ground plan of a tiny room with a question: 'Need more space?'The banner is interactive in an innovative way: the technology of the media itself highlights the main message. The banner is programmed in such a way that its interactivity communicates the very essence of the product, and also answers the above-mentioned question.
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