We wanted to target people who were looking to buy furniture by placing the two double page spreads in a magazine about interior design. The ads resembled a catalog page from a furniture store, yet the wrecked room and price of the objects meant that the importance of a simple and cheap home security system was just as important as choosing the right couch. Despite most middle class Hungarian houses having home insurance, we wanted to prove that the reality of being broken into is an unpleasant experience which can be easily avoided.

Visits to our client’s website increased by four times during the first week of airing with most visits arriving by the users typing the website directly into their browser, indicating that they had remembered the address directly from the print ad. The number of new contracts signed this year were higher than for the same period last year.