Reach people who are looking for a real property to buy or to rent. Our objective is to move these people emotionally, showing them the reality of those whose homes are the city’s streets. And to do this, we will make an ad in a renowned Brazilian real estate site, showing a street shelter as if it were for sale together with beautiful and spacious properties.Together with the ad, we will disclose a response channel to those who want to collaborate with Albergue Estação Bem Estar.

We spent 500 dollars to produce the 10.000 postcards. In 3 months 3.386 postcards were sold, raising about 5.620 dollars for the institution. It represents 3 months of food for 150 homeless people.

• Total Investment – – $500• Impacts – 10.000 postcards produced • Cost per impact - $ 0,05• Sales – 3.386 • Cost per sales – $ 0.15• Average cost per product – $ 1.66 • Total income – $ 5.620,76 • ROI– 1024%