Cannes Lions
FROM STOCKHOLM WITH LOVE, Stockholm / SITUATION / 2005
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Description
Microsite for "Situation Sthlm", a magazine sold by homeless people in Stockholm.
The pop-up window is used to illustrate differences in how people use urban environments, such as parking garages. Move the pop-up window and another scenario appears - a unique popup solution.
On the site you can create and send fake news articles to friends. They will receive a link via email that leads to the fake news article in which the sender is the hero and the receiver is bad-mouthed.
The target group for the campaign are residents in Stockholm, aged up to 40.
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