We partnered with 11 of the world's leading retailers and gave customers a new incentive to shop with them. The site made customers feel really good about buying something for themselves, it cost nothing to donate, and generated a lot of good-will for the homeless. And of course the more they buy, the better it is for everyone.

Homepage for the Homeless turns the privileged act of going shopping into a generous donation for the under-privileged. And best of all, it doesn't cost you a cent.

Homepage for the Homeless is a unique charity idea that costs virtually nothing to run. There are no people to pay to stand on street corners rattling tins asking for money. No call centres need to be staffed to take donations. All that has to be paid for is the cost of the domain name, and site hosting which amounts to less than US $100 per year.

The site generates repeat visits indefinitely, by the fact that it gets set as a user's homepage. So, every time they go to use the internet they will see Homepage for the Homeless and be reminded of this great cause.

It’s still early days, but in the first few months Homepage for the Homeless partnered with 11 of the world's leading retailers and converted over 120,000 purchases into cost-free donations. That’s one donation for every single homeless person in Australia.