Cannes Lions
BBDO PROXIMITY THAILAND, Bangkok / HOMEPRO PRODUCT CENTER PUBLIC COMPANY LIMITED / 2014
Overview
Entries
Credits
Description
Customer will go to Homepro mainly for two occasions; building the new house or fixing the house. In order to increase traffic to the store, we create the idea "Take Care Home Daily" to trigger consumer to look after their house everyday with the wide varieties of products that Homepro offers.
The story portray the slice of life of Thai family and how the idea "Take care of their home daily" can effect their life.
Similar Campaigns
7 items