Background: With the widest range of products, HomePro, has naturally become the 1st stop for people who come to compare products & prices before making their final purchase decisions.Brief: Prevent consumers buying products elsewhere prior to the HomePro Sale.Solution: Why don’t we turn tons of voiceless products that consumers always come to look at into our spokespeople? In the month prior to the sale, we involved consumers in our film production process from the very start. Walk-in customers were asked to pick up home items and tell us the prices they would wish to pay for these items. The consumer “cast characters (products)” would be selected by us for a nationally broadcasted TVC campaign.

In this spot we see applicances appearing to 'talk' but are actually being moved by sales people. An 'arrogant' microwave says he is sick of having 'cheap guys' around him but is told that he is also being sold for half price.Super: We've saved a lot on this ad. Now its your turn.Home is Home Pro Sale.