Since the media are all but closed to us, we have to build one ourselves. The traditional method of blasting ads en-mass simply does not work anymore.

We have to come up with a more effective medium, without costing an arm or a leg.

Hence our cheap and simple patient-centric promo campaign turn our biggest problem, into our biggest advantage. There's simply no stopping of these 'guerrilla' ads. As they're patients and are also what the hospitals and doctors were set-up for in the first place.

Our task is simply to focus on covering more hospitals, with a two men team, to give out the promo badges and details. The massive crowd of patients becomes our 'force-multiplier' and effectively penetrates the entire hospital.

Results:

In the first month of launch, the app was downloaded 25,717 times.

78% of the downloads was through scanning the QR code from our 'ADs'.

13,580 certified unique Doctors have registered for an official account.

53% of users shared this app to his/her friend/colleague.

57% (7,859) users are active daily.

Making use of only a simple roving booth, badges that was produced at US$0.10 a piece, and some promo prizes, we netted an average ROI of US$1 for every 5 downloads. With countless more of ad impressions to boot.