Cannes Lions

HONDA ACCORD

CONCEPT CAFÉ ADVERTISING, Miami / HONDA / 2009

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Accord and its drivers both stand for values such as reliability, constant improvement, honesty, trust… which in exchange creates a strong bond between them.This spot shows the triumph of innocence and hope in a ‘cold’ world. By being thoughtful towards others, we can help to make the world a better place. That’s one of the many values that both drivers and the Accord have in common: And as long as there are people out there with worthy values, there will be Accords in which they can always rely on.

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