Cannes Lions
TYO PRODUCTIONS, Tokyo / HONDA / 2008
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ASIMO is Honda's great invention of a humanoid robot. This spot aims to express a near future world where ASIMOs and humans coexist, and ASIMO contributes to a human society.What it takes at the diner is ASIMOs helping the waiter. As kids watch ASIMOs working hard they get inspired and start marching down the diner with the glasses as ASMIOs does.
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