Cannes Lions
WIEDEN+KENNEDY, London / HONDA / 2006
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A man travels on an incredible journey using some of Honda's landmark products whilst miming to the Andy Williams song 'The Impossible Dream'. His journey comes to an abrupt end when he leaps off a giant waterfall in a Honda Powerboat into the mist below. Surely, this is the end of his dream? However as Andy Williams reaches the crescendo of the song, our hero returns in a Honda Hot Air Balloon to finish off the song in style. Garrison Keillor - the voice of Honda - sums it all up with 'I couldn't have put it better myself'.
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