Cannes Lions

HONDA CITY SPECIAL EDITION

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / HONDA / 2011

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The film promotes the launching campaign of the New Civic LXL Special Edition. ‘Persecution’ shows, in a good humored way, how the New Civic Special Edition can hypnotize the consumers, paralyzing the characters in the film, who are taking part in a great persecution, but when seeing the car become dumbfounded.

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