The communication core was a role-playing-format content based on the original story for immortal “manga” masterpiece to spread around the streets. We also fill other target touch points with content aspects luring them to websites, where they could virtually experience this crossover content of their addictive and trustworthy “manga” x “streets”.

The Crossroad website achieved 1.5 times of average hit count for the website built for other Honda automobile brands, which also resulted in the remarkable reduction of the cost per access by 30.7%. Purchase intentions by target generation who experienced the campaign were twice as much as those who didn’t.