Campaign Website - to communicate Honda Element's emotional/perceived values. Developed as a tie-in with Yahoo Japan, the campaign website features movies, music, fashion, lifestyles and other topics that appeal to our target audience. As a centerpiece, we feature a short movie by visual creator Kyle Cooper, as well as an interview in which Kyle describes his impressions of the Element. Traffic to the site is generated by: Banner ads at other websites likely to be visited by our target audience, an original music CD, tie-ins with lifestyle magazines and tie-ins with internet radio programs. Manufacturer Website - to communicate Honda Element's product/actual value. At the manufacturer's website, we present information on vehicle design, functionality, ease of use and specifications in an interactive form that allows consumers to get an in-depth understanding of actual product benefits. Traffic to this site is generated by mass media advertising and banner advertising at other automobile-related websites, as well as by inflow from the campaign website.