Cannes Lions

HONDA ELEMENT

DENTSU TEC, Tokyo / HONDA / 2004

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'ELEMENT': the forces of earth, air, fire, and water. The moment when you are most truly alive. The door to a new landscape of the heart, and a new life story.

ELEMENT WORLD: an exclusive look at the ELEMENT, here and now. Featuring sounds, images, stories, and a short film by Kyle Cooper of Imaginary Forces, the company that created the opening titles for 'Seven,' 'Twister' and numerous other films. Developed as a tie-in with Yahoo Japan, the campaign website features movies, music, fashion, lifestyles and other topics that appeal to our target audience. As a centrepiece, we feature a short movie by visual creator Kyle Cooper, as well as an interview in which Kyle describes his impressions of the Element.

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