Cannes Lions
DENTSU, Tokyo / HONDA / 2006
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The "Fit Performance Map" is a website for Honda's new compact car "Fit". It was designed to coincide with Fit's "Big Performance" campaign in 2005.The term Big Performance refers to the Fit having hidden 'big' efficiency and performance, within a compact body. Honda thought that the best way to test the performance of their Fit was to actually put it on the road. So they came up with the idea of a "road trip" website. Using movies, photographs and sounds from the many different locations, they were able to complete a new kind of "Map of Japan".
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