Client objectives

To build on Honda’s success at Goodwood Festival of Speed in 2015 and make it famous by:

Creating a stand that stimulates awareness and desire

Facilitating engagement with key groups (dealers, media, customers)

Showcasing more 4 wheel products in an engaging and attractive way

Introduce 2 wheel products on the stand

Creating connections through engagement with the products

Deliver data capture to broaden Honda UK’s reach

For the second year running, Honda asked us to create and deliver their experience at Goodwood Festival of Speed.

Following the previous year’s breakout success, Honda needed to increase levels of engagement and brand awareness, and crucially deliver fresh prospects. At the same time, they wanted to build on the love for the brand at the UK’s, biggest and most competitive, motoring show.

Simple but beautifully executed design features, from a turning handle, to the ramp, to the unique sticker-set style graphic treatment brought the simplicity of the idea to life and created the opportunity to simply drive social engagement.

The 14 vehicles on display, including the UK’s first view of the hotly anticipated NSX, showed breadth of range which allowed us also to drive Honda’s heritage and innovation credentials.

With multiple locations around Goodwood the risk of delivering a fragmented guest story is high, by connecting different experience areas around the show through the GES we were able to create a joined up experience for Honda for the first time ever.