The Honda Great Journey project explores the far-reaching potential of autonomous driving technology. It visualizes an overland trip from Africa to South America—the route of humanity's most ancient migration—in seven scale-model concept vehicles, each designed for a specific type of terrain. By revealing the benefits of autonomous driving beyond simple efficiency and safety, it offers a new vision of travel enjoyment and human mobility for the future.

- Product Design: examined the route of humanity's most ancient and longest migration scientifically and extracted Honda’s technology and design DNA, then designed 7 concept vehicles.

- Film: created the film with stop motion to introduce the concept and the vehicles.

- Strategic PR: prior to the launch, contacted the journalist who would be interested in the theme of autonomous driving and released the information exclusively.

- Website: accompanied by the release of the article, we launched the website with more detailed information and images.

- Event: held an event to introduce the campaign and released a series of posters, book and motion graphic movie.

- Poster: posters and flyers were released at the event explaining the project.

- Book: designed the book showcasing 215 original travel stickers to present the journey over 36,000 km.

- Event Movie (motion graphics): created with the travel stickers and the original sound track.

- Featured in major design and technology media in 8 countries

- Mentioned by 48 opinion leaders

- Total online coverage 136,723,050