Goal: create buzz for new Honey Bunches of Oats with Chocolate Clusters cereal. Launching around Valentine’s Day, we answered the question “Where does the love go after February 14th?” with the music video “I Made You Breakfast in Bed” created by fictional band “Dawn’s Early Knights”. Band profiles on YouTube, Facebook and Flickr. A microsite (www.imadeyoubreakfastinbed.com) let users customize, share video with friends. Seeded on 30+ video sharing sites. On MySpace, featured as one of "Cool New Videos", 52,000+ views in one day, 2nd most-commented video that day. 18,000+ views across video sharing sites. 25,000+ visits to imadeyoubreakfastinbed.com.