The site is a series of clips shot with a high-speed camera. There are 40 scenes filmed at a speed of over 1000 frames per second. Scenes (cut in 4 seconds) are played randomly, each time user visits the website. There is a "Stop the time" button on each scene. Users can click the button to share and watch the full 40 sec version on social media.

The simple interface and a beautiful super-slow video, exceeded 400,000 UU in two months, the clips were shared over internet and was watched over 1,000,000 times in total just in three weeks. And moreover, while it is said that normally, average visit duration is 10 - 60 seconds, this website has 4 - 5 minutes in average. The website became a hot topic around the social media from the public immediately after the launch, and made a significant contribution to improved recognition of the product.