Cannes Lions
HEIMAT, Berlin / HORNBACH BAUMARKT / 2020
Overview
Entries
Credits
Execution
European DIY store chain HORNBACH created a cinematic ode to the relationship between DIYers and their most trusted tools: A love story. In it, a man in his workshop commemorates the achievements he has made with his trusty saw. The outdoor jacuzzi, the winning of a saw competition, the first project together in the rain in the dark. All the joint projects eventually make him commit to his saw forever – and marry it. Because "Every project brings you closer".
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