Cannes Lions

HORNBACH HOME SUPPLIES

PROXIMITY GERMANY, Hamburg / HORNBACH BAUMARKT / 2005

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The brief: development of an interactive game that builds on the offline campaign to let one experience the campaign on the Internet and one's own computer.The idea: an integrated communications campaign is supposed to put customers in the mood for do-it-yourself and gardening in the super sports year 2004. The cream topping was an online game that sets new limits in its class.Three unique characters finish a classic triathlon following Olympic guidelines. They did so in these do-it-yourself events: 3x100 square meter tile relay race, 800 square meter Men's ready lawn and pole raising.

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