Cannes Lions
SAATCHI & SAATCHI RUSSIA, Moscow / NOVARTIS / 2013
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Description
Kids' blocked noses is a big stress for parents: sleepless nights, poor health etc. Even a baby's quiet breath, for tired moms late at night, may sound really scary. In order to communicate Vibrocil's efficacy for small children, we've wrapped our execution's idea around this insight and created an surprising and compelling "horror" advertisement.
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