We used the process of end-to-end image capture to demonstrate the way panoramic pictures are taken. We hold the camera in one hand and take the picture in one sweeping motion. The radio spots cleverly replicate the movement and bring it alive for the listener through a simple device. Starting with the sound of a galloping horse from one end, rising in crescendo to its maximum in the middle and waning as it disappears around the bend. It ends with the clicking sound of a camera and the voice over sums up the message succinctly.