Cannes Lions
OGILVY & MATHER GROUP HONG KONG, Hong Kong / HKJC HORSE RACE BETTING / 2009
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People in general preceive winning triple jackpot as difficult. The TVC tries to communicate that a triple jackpot can happen on you and anyone else.We see a man on a crowded bus, as it comes to a stop he bumps into a young girl and kisses her, as he turns he kisses an old woman, he faces the other way and kisses a man. Cut to an image of a horse race, 'Who says triple jackpots don't happen?'Super: 30 million Jackpot. The Hong Kong Jockey Club
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