Cannes Lions
ADK, Tokyo / TOKYO CITY KEIBA / 2007
Overview
Entries
Credits
Execution
Tie-in article communicating ‘Race Track as Live Restaurant’ was run in free paper ”Hot Pepper” attached admission free coupons targeting young female(office worker).Also, we placed horseshoe-shaped straps in some of Tokyo Metro cars, indicating that you were lucky to ride in the cars and touch them!
Outcome
The number of customers has increased by 6% compared with the previous race because of an increase of the young female guest.1337young female visited using coupons.The horseshoe-shaped straps created controversy and buzz in blogs.
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