The heated flyers were placed on the windshields of competitors cars after snowfall. The snow melted away and the drivers had a clear view – just as with an auxiliary heater from Audi.

The heating bag of the mailing can be reused as a hand-warmer. The mailing is informative but likeable at the same time, with the added value.

100% of the heated flyers were taken along and every second potential customer responded to test drive the Audi Q7.