Challenge:

Spread an artificial beach located on Midwest of Brazil. The region is known by its hot temperatures and faraway of any natural beach. The Brazilian coastline has 7,491 km, and it is one of most beautiful and unique beaches in the world.

Idea:

It was created adds with typical Brazilian Savannah' animals shaped float. After the campaign, it was done real floats shaped animals that were used on the branch. There was a huge acceptance, with a big buzz inside and outside the Hot Park. In few days the floats sold out, and it was produced more. The float animals turn into icons of the campaign.