We created two similar products with the purpose of having them compete against one another. We hoped to build intense brand loyalty for both products. We produced a war game pitting an army lead by each character. Purchasers could participate by scanning the QR code on the package with their mobile phones. We made systems whereby players could get stronger by summoning friends or by winning points.

Product sales increased and the number of participants exceeded 10,000. The campaign proved an exceptional success while building strong affinity between the Tyrant brand and customers.