KFC's Hot & Spicy is one of the Colonel's signature recipes. Every bite brings a blast of fiery heat and deliciousness thanks to chili and other sizzling spices. We needed to remind people of this classic flavour in a way that reflected the playful side of the brand and would grab their attention.

We created 3 ads where pieces of fried chicken seamlessly replaced fireballs in real-life photos - Space Shuttle, Dragster and Heroes - each bringing to life the product's fiery taste.