Objective: To drive traffic to the Hot & Steamy Website and create awareness of the Hot & Steamy home cinema competition.Synopsis: We sent the "Betty Blue" mpeg as an email attachment to a select recipient group. It acted as a teaser, with the email also containing a link to the Hot & Steamy site, and the promise of more mpegs. The other 4 mpegs were posted on the website along with details of the competition offer.