Cannes Lions
SAATCHI & SAATCHI, Stockholm / SCAN / 2008
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See when the new snack in UK and Sweden, Hot Tub, wipes out some of the hungriest objects in the world. The site contains four films, made for the viral market. Each one is demonstrating the effect of Hot Tub and shows the success in other countries. The target audience is boys 15-25 years old, the kind of boys who can eat a double Whopper just before (and after) dinner. The site is made for the Swedish and UK market. Hot Tub has never existed before so the talk about Hot Tub existing in other countries is all bogus.
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