Big Hot Wheels is a series of electrostatic, removable and reusable stickers with exciting designs such as fire flames, numbers, brand logos, racing codes, etc., to put on real cars and turn them into real size Hot Wheels. Through activations, Big Hot Wheels were put it on people’s cars.The action cause instant surprise in youngest and adults. Everyone who caught a glimpse of Big Hot Wheels, wanted to have it on their car and show it off.Big Hot Wheels turns into a desired object and in an advertising media and campaign on its own.