Cannes Lions
MRM PARTNERS NORWAY McCANN DIREKTE, Oslo / HILTON HOTELS / 2006
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Outcome
With this campaign, Scandic has increased both the awareness and the interest for MEETING. For the first time, Scandic receives incoming phone calls from meeting organizers. Now, we have a very enthusiastic sales force. The simplicity of MEETING seems to be warmly welcomed by the bookers. The hitrate is 5%, but the 'free lunch' mailings keep ticking in.
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