We created the first immersive terror experience in our country, using authentic mexican legends –traditional terror tales based on real life events– as inspiration, and brought them to life inside an abandoned hotel in the heart of Mexico City; where our guests lived, not watched, one of our three mexican legends and experienced a truly horrific moment inside one of our fifteen interactive rooms.

Victoria reassured its leadership with a bold brand experience that redefined the way a brand connects with LDAs in Mexico.

We created the first horror, breathtaking, immersive experience with:

3 horror mexican legends

75 actors

in more than 9000 square meters

The platform became a whole multimedia experience:

First horror bar in Mexico City

Original web series

Webiste and mobile content

VR experiences

Trade and promotion

Merchandising

We changed the dynamic of a whole category.

Number 1 Brand among LDAs and millenials

Number 1 Alcohol brand related to Day of the Dead

Tickets sold out in 2 days

Sales increased 11%

2MM USD earned media

3 billion impressions

+ 30% ROI in less than a month

Brand Preference increased 126%

Brand Attributes increased more than 40%

+ 48% purchase intention vs pre -test

The hotel became the hot spot of the year in Mexico City were dozens of the top influencers checked in.

This trendy landmark hosted two of the most exclusive parties of 2017 in Mexico City, included Formula One F1 Mexico City Grand Prix after party.