The client is a small shop with low budget.

We needed a simple and smart idea.

At the beginning, we were planning to design the business card, brochure and wrapping paper, separately. However, in the middle of the designing process we’ve noticed that all those are made of paper, and decided to design only wrapping paper which can turn into business a card and brochure -- simple yet a very ‘gift shop’ solution.

Despite the shop located in a hidden place and no PR, it was 'found' by a high culture magazine (like Monocle), and selected as one of the "Top 100 must-visit places in Tokyo” in 2014.