Cannes Lions
CP+B, Boulder / HOTELS.COM / 2014
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For years the name “Captain Obvious” has been an American phrase used when someone overstates the obvious. It’s a tongue in cheek comment that has existed without a real character behind it. But for this campaign, Hotels.com brought Captain Obvious to life in a way never seen before. He’s a world traveler. A helpful guide. A bearded connoisseur of hotels. He’s a sea captain. Or a military captain? He’s some kind of captain, anyway. He’s a man who makes things self-evident. And in him, Hotels.com found their biggest fan.
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